YouTourist.net is a unique Internet-based Trusted Social Network for the tourism industry with the objective of promoting and encouraging sustainable tourism based on the UNWTO's Global Code of Ethics for Tourism. Digital Identification for secure participation will be a key element.

YouTourist.net will encourage tourist exchanges of pictures, videos, and comments and give special communication opportunities for local communities and travel companies involved in the whole chain of tourism development. Crosscutting areas in poverty alleviation can be greatly aided by introducing the type of technology available for travel industry Trusted Social Networks.